For years, I have been active in various creative activities in fields of music, architecture, interior
and fashion design, with main focus on graphic design, art direction and MAGAZINE MAKING.
As art director, I was responsible for editorial planning and concept making, leading team of stylists, photographers, copy writers and graphic designers. My tasks included also co-operation with marketing managers, pre-press and printing shops.

My passion for graphic creation goes further than magazines only. Throughout the years I have been working with various clients within the broad disciplines of design and on all kind of new concepts such as advertising, photography, new media, expositions, brand identity, books and many others.

In my work I aim to achieve perfect balance between artistic expression, clarity of communication and commercial targets. Bringing personal creativity into practice is a source of immense pleasure and key for success... an approach, which resulted in my nomination for ART DIRECTOR OF THE YEAR.

Passing on my comprehensive experience and passion for design has always been the most exciting and rewarding part of my career. To stimulate, inspire and develop creative talents by providing extended support... these are some aspects of my work as CREATIVE COACH.